SEO and Digital PR: How Do They Work Together?

There has been a lot of talk in the world of SEO (search engine optimization) in the last year or so, with many experts claiming, “SEO is dead”. Many businesses have looked into alternative marketing strategies such as social media marketing, mobile apps, video marketing, etc., but many still cling to the belief, “SEO is everything”. However, this is simply not true. What is true is that it’s certainly a good starting point for many businesses, and it certainly helps create brand awareness. The question then is how does SEO and digital PR link together?

In essence, SEO works to get your website listed higher in Google’s SERPs, which is its own way of saying that Google knows that your site is valuable and worth something. When this happens, Google will also send traffic to your site through search engine links such as text links, image links, and so on. The higher up a website pops up in these search engines, the more chance there is of it being clicked on. The more times this happens, the more likely that a potential customer will click on it, visit your website, and potentially buy something from you.

There are many ways to go about doing this, and each has their benefits and drawbacks. For instance, if you’re a small business, you may not have much to gain from social media marketing, at least not without spending lots of money and time on it. However, if you have a big brand name, this can be the perfect way to build a long-term online reputation management strategy that will help you grow and expand your business for years to come. On top of that, you can also benefit from a variety of other methods of promoting your website, such as press releases, content writing, blogs, press releases, and so on. All of these different methods can boost your SEO rankings, and in turn, your page rank, which is what determines your site’s position in search engine results.

For more information, reach out to a public relations agency philippines or digital pr company in NGP IMC.

SEO and Digital PR

Ways a Small Business SEO Company can Grow Your Customer Base

Small Business SEO Company

Small businesses trying to compete in today’s marketplace with larger companies often look for ways to grow their customer base. One way that many SEO Consultants use is content marketing services. The world of SEO has indeed advanced over the years, and there are many ways in which it can be used to increase a business’s presence online. To be successful, however, many business owners forget that they need to do SEO the right way if they want their customers to find them when they search for specific products or services.

One way to increase your customer base and retain your existing customers is to offer a customer loyalty discount to them. Many businesses offer discounts to loyal customers to thank them for choosing to do business with them. Through this, you can keep your existing customers loyal and possibly turn new customers into repeat customers.

Another meaningful way in which SEO can benefit your small business is by increasing your search engine ranking. Search engine optimization works to get your website higher up on the search results page—to cause your website to show up more often in customers’ searches. When your website appears more often on a customer’s search, you will become more visible to potential customers. This increase in visibility could lead to an increase in sales.

When you work with an SEO company, your SEO will work to expand your customer base. Because SEO takes advantage of the search engine rankings, you will likely attract a more significant number of new customers through their small business software. This is one way that SEO can benefit your business and increase your profits. Because it works so well for growing your business, any small business needs to work closely with an SEO consultant.

When you work with a professional SEO company, they can help you create effective advertising to increase your customer base. A good SEO company knows how to use advertising to draw in more customers. They are also aware of the importance that online advertising has in the success of a small business. Suppose you are looking to grow your business and increase your profits. In that case, you should consider working with a professional company that can optimize your website and helps your business grow and expand quickly.

We at Anthem Software would like to help you grow your customer base. Let us help you bring people to your virtual business door by contacting us through or reach out to our representatives at 855-269-9221.