There has been a lot of talk in the world of SEO (search engine optimization) in the last year or so, with many experts claiming, “SEO is dead”. Many businesses have looked into alternative marketing strategies such as social media marketing, mobile apps, video marketing, etc., but many still cling to the belief, “SEO is everything”. However, this is simply not true. What is true is that it’s certainly a good starting point for many businesses, and it certainly helps create brand awareness. The question then is how does SEO and digital PR link together?
In essence, SEO works to get your website listed higher in Google’s SERPs, which is its own way of saying that Google knows that your site is valuable and worth something. When this happens, Google will also send traffic to your site through search engine links such as text links, image links, and so on. The higher up a website pops up in these search engines, the more chance there is of it being clicked on. The more times this happens, the more likely that a potential customer will click on it, visit your website, and potentially buy something from you.
There are many ways to go about doing this, and each has their benefits and drawbacks. For instance, if you’re a small business, you may not have much to gain from social media marketing, at least not without spending lots of money and time on it. However, if you have a big brand name, this can be the perfect way to build a long-term online reputation management strategy that will help you grow and expand your business for years to come. On top of that, you can also benefit from a variety of other methods of promoting your website, such as press releases, content writing, blogs, press releases, and so on. All of these different methods can boost your SEO rankings, and in turn, your page rank, which is what determines your site’s position in search engine results.