A Great Lesson in Setting Prices and Understanding Costs

I’ve been in the middle of writing my latest book, “How to Price Wedding Photography” so it’s been tough for me to switch gears and update the blog here. I just came across this New York Times Small Business section article entitled “Will This Business Ever Make Money?” and had to pass it along.

It almost echoes word for word one section of my book where I talk about the typical path taken by small business owners. It’s a short and to the point article but worth the read.

John Mireles

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About johnmireles

Photographer, writer, thinker, climber, outrigger canoeist, bad guitar player and even worse singer.
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2 Responses to A Great Lesson in Setting Prices and Understanding Costs

  1. Victoria says:

    Thanks for linking that article! I really liked it. And how hardcore he was – “stop! You need a paradigm shift.” Awesome. I’m doing some research for a new client now – she’s a photog – needs some help structuring her business, from internal process and marketing and risk management aspects. Reading through your blog now :) My site isn’t set up yet, but it will be soon.

  2. Thanks for this article! Doing some research for a new client. Really enjoyed his point of view – “do or not do, there is no try, you need a paradigm shift!” Helping a photog restructure her business. I’ll be poking around your site to learn :)

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